Stewart Brand | Books & Literature » Non-Fiction
Whole Earth Catalog
Recommended By
14 JUL 2023
The El Cosmico Edition
A big, big format catalog that pointed to resources to show how to do all different kinds of things, from astrology to midwifery to leathercrafting and more. It's based on the Emersonian idea of self-reliance.
The Whole Earth Catalog (WEC) was an American counterculture magazine and product catalog published by Stewart Brand several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The magazine featured essays and articles, but was primarily focused on product reviews. The editorial focus was on self-sufficiency, ecology, alternative education, 'do it yourself' (DIY), and holism, and featured the slogan 'access to tools'.
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