The Medium is the Massage

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that 'the media work us over completely' becomes more evident and plain. The book is a mishmash of text and visuals, purporting the idea that societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.