Colin Nagy | January 2, 2023

The MMD Recap Edition

A data driven deep dive into 2022's MMDs

Recommended Products

Our Country Friends: A Novel
Our Country Friends: A Novel

Repeated book recommendation.

Colin here. Friends of WITI Kelly Berold (KB) and Jenni Dawes (JD) went super deep on a data-driven end-of-year compendium for our ongoing MMD series. I found it super helpful to zoom out and understand, as well as add some new tabs, follows, and subscriptions. They have also shared their data collection in a spreadsheet here. 

In their words: “We wanted to keep tabs on all the recs that came up in MMD this year, for our own personal interest. That then evolved into keeping tabs on repeat mentions, then broader patterns, then into a 2022 best of.”

We were very happy to have this effort and detail, so thank you both. Happy New Year from WITI. 

International newspapers are back at the Emirates lounge in DXB. Praise be. -CJN

AT A GLANCE

Interviewees:

  • 51 interviewees

  • 39 are based in the US, 6 in Europe and the UK, 2 in Canada, 4 in Asia and Australia, 1 in Mexico (23% are non-American)

  • 50% are writers in some capacity (25/51)

  • Half are founders or creators (26/51)

  • Twenty-two work a corporate or  9-5 job 

  • Fifteen percent work in radio or host podcasts

  • Industries: digital media, tech and startups, fashion and circular economy, food, design, community, publishing and magazines, government and security, investing and startups, music, marketing and advertising, hospitality

Media

  • Top print subscription: The New York Times weekend print edition (11/51)

  • Most mentioned diet opening: Twitter first 

  • Most popular reading strategy: skim and select

  • Repeat newsletter loves: Read Max, Garbage Day

  • Most recommended places to visit: Naoshima, Japan; Mexico City; many go-tos in Italy

  • Repeated book rec: My Country Friends by Gary Shteyngart (twice)

MOST CONSUMED

PUBS

Most  mentioned:

New York Times, The New Yorker, FT, New York Magazine, The Atlantic, The Economist, El Pais, The Guardian, London Review of Books, Monocle, New York Review of Books, NPR, Pitchfork, The Ringer, Vulture, Washington Post, WSJ.

Mentioned more than once: 

Apartamento, Bankless, Bloomberg, Business of Fashion, CNN, The Creative Independent, ESPN, Fast Company, Gossamer Magazine, The Globe and Mail, Grub Street, The Oxford American, The Paris Review, The Scientific American, Vox, Wired.

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PODCAST & RADIO

BBC World Service’s Global News Podcast

Conan O’Brien Needs a Friend.

How I Built This with Guy Raz

Inspiring Futures with Ed Cotton

Keep it

Know your Enemy

Longform

Multiple podcasts from the Ringer catalog: Reality Show, Big Picture, the Watch, Plain English with Derek Thompson

How Long Gone

Normal Gossip

NPR Up First

Pivot

Reply All

Squawk Pod

The Daily

Throwing Fits

WNYC

SUBSTACKS AND NEWSLETTERS

Air Mail

Anne Helen Peterson’s Culture Study

Blackbird Spyplane

Coolstuff NYC

Craig Mod

Dirt

Garbage Day

Haley Nahman’s Maybe Baby

Lean Luxe

Matt Levine’s Moneystuff

Maxwell Anderson’s The Weekend Reader

https://monocle.com/subscribe/newsletters/

NYT Morning Newsletter

Opulent Tips

Public Announcement

Read Max

Sitting Pretty

Sociology of Business

The Small Bow

Today in Tabs

APPS ON REPEAT

BeReal, Brian Eno : Reflection, Dark Sky,, Libby, Flightradar24, Surfline.

TOPICS OF INTEREST

Art

Business building

Collaboration and community building

Design

Evolution of industry

Food and culture

Futuristic ideation

History and economy of fashion

History of everything

Human connection

Interior design

Internet culture

Lifestyle

Metaphysics

Music musings

New technologies and their socio-cultural implications

Philosophy / psych

Profiles and interviews

Sport obsessions

Startups and Tech

Storytelling

Subcultures

Travel

EVERYONE SHOULD READ

AUTHORS

  • Hubert Selby Jr (Zaira Stefani Vallejo)

  • Joseph Henrich, anthropologist (Matthew Weaver)

  • Haruki Murakami (Theresa and Corinna Williams)

  • Kafka (Theresa and Corinna Williams)

  • Terry Nguyen (Kyle Chayka)

  • George Saunders (Louis Cheslaw)

  • Ellen Huet (Mary Childs)

  • Emily Oster,  American economist (Juno DeMelo)

  • Lydia Kiesling (Juno de Melo)

  • Lisa Hanawalt, illustrator (Juno DeMelo)

  • Gwendoline Riley (Megan Gibson)

  • Louise Glück, poet (Rafa Jimenez)

  • Wendell Berry (Ari Kuschnir)

  • Octavia Butler (Saidah Blount)

  • Roxane Gay (Saidah Blount)

  • Maxwell Anderson (Cody Min) 

  • Nassim Taleb (Cody Min) 

  • Cal Newport (Randa Sakallah)

  • May Sarton (Randa Sakallah)

  • Sheila Heti (Randa Sakallah)

  • Dick Hebdige (Bojan Shahvali)

  • Annie Cohen-Solal, researcher and historian (Kurt Slanaker)

  • Haska Shyyan (Abby Rapoport)

  • Anand Giridharadas (Abby Rapoport)

COLUMNISTS

  • Ginia Bellafante, NYT culture and city critic (W. Christine Choi)

  • Rebecca Jennings, Vox (Anna Doré)(W. David Marx)

  • Ann Powers, NPR (Saidah Blount)

  • Phil Schneider, The Ringer (Yang-Yi Goh)

  • Amanda Mull, The Atlantic (W. David Marx)

  • Kyle Chayka, The New Yorker (W. David Marx)

  • Simon Kuper, Financial Times (Brian Morrissey)

  • Eric Kim, NYT (Matt Rodbard)

  • Shannon Mattern, Places Journal (Martin Thörnkvist) 

NEWSLETTERS 

BOOKS

  • Bob Iger’s memoir, “Ride of a Lifetime” (Murray Bell)

  • Henry Miller, “The Colossus of Maroussi” (Jason Charles)

  • Tao Te Ching and Bhagavad Gita  (Ari Kuschnir)

  • Atul Gawande, “Being Mortal: Medicine and What Matters in the End” (Christine Amorose Merrill)

  • Evan Mandery’s “Poison Ivy: How Elite Colleges Divide Us” (Avery Trufelman)

  • Min Jin Lee's book, “Pachinko” (Scott Norton)

  • “The Longevity Code” by Dr Kris Verburgh (Maud Pasturaud)

PUBLICATIONS

PODCASTS

OTHER

  • Stephen Satterfield (Saidah Blount)

  • Criterion Collection films (Sue S. Chan)

  • Keith Mcnally's insane takes on IG (Cody Min) 

  • Anything that helps people understand the frames of thought that drove the creation of the things they love. (Aimee Yang)

  • Claire L. Evans, @theuniverse on Twitter (James Bridle)

  • Subjects that helps us progress as a civilization: formal logic, reason, grammar, and rhetoric (Chris Papasadero)

  • Courtney Desiree Morris (Abby Rapoport)

  • A comprehensive list of amazing music journos here. (Shawn Reynaldo)

PLACES TO VISIT

* = repeat mentions

Asia

  • Beniya Mukayu onsen in Kaga, Japan

  • Dapur Bali Mula in North Bali

  • Kobe, Japan’s most underappreciated city

  • Korea

  • Naoshima, Japan*, an island town in Japan where Tadao Ando has installed forever works from James Turrell, Lee Ufan, and Claude Monet.

  • Singapore

Australia

  • Walls of Jerusalem National Park in Tasmania

  • A ski town called Falls Creek in the Australian Alps

Central & South America

  • Chile’s Atacama desert

  • The island of Nevis in the Caribbean

Europe & UK

  • Barcelona, the group of vermouth bars Morro Fi

  • Casa Mãe in Lagos, Portugal

  • Corsica

  • Helsinki

  • Hiking the first 100km of the Kungsleden in the far north of Sweden, within the Arctic Circle.

  • London

  • Matera, an ancient city in southern Italy

  • Naples

  • Pantelleria, Italy

  • Sicily

  • Slovenia

  • Stromboli, near Sicily

  • Tbilisi, Georgia

  • The Jardin du Palais Royal in Paris

North America

  • Cellar Stories Bookstore in Providence, RI

  • Chateau Marmont, LA

  • Coatepec near the Gulf of Mexico

  • Kauai

  • Mexico City*

  • Monhegan Island

  • New York City

  • Oahu, Hawaii,

  • Richmond, Virginia

  • The Astoria Greek taverna, Elias Corner for Fish

  • The Barnacle Historic State Park in Miami’s Coconut Grove

  • The Center for Puppetry Arts in Atlanta

  • The Flower Shop NYC

  • The New York Transit Museum!

  • The North Fork of Long Island

  • Toronto (Eat at Milou. Shop at Better Gift Shop and Lost & Found.)

  • Tulsa, Oklahoma

  • A holy mountain like Mount Shasta

  • A place like Marfa, that Donald Judd built with the intention of making permanent art away from all people

  • An unnamed inn, built in 1937 along the Big Sur coastline

Middle East & Central Asia

  • The Old Souk in Erbil

  • The Kolumba in Cologne, Beirut

  • Urban sites in Southern Turkey: Çatalhöyük, near Konya, and Göbekli Tepe

  • Essaouira, Morocco  

  • The Gorno-Badakhshan Autonomous Oblast in the Pamir mountains of Tajikistan, adjacent to the Chinese and Afghani borders, a short distance from Pakistan.

Location-independent

  • Your local spa or bathhouse

  • Anywhere that would challenge preconceived notions of who you are, and put you in a place of discomfort. Somewhere where they are not the majority.

  • Any national park or some place of great natural beauty 

QUOTES 

From ‘Everyone should read…’

“Books, printed on paper. I find it astonishing to go into houses and see a complete absence of books. There is something about the physical impact of a book—the dust jacket, the texture, the quality of the pages, the maps, the ability to scrawl in the margins (in 2B pencil) and insert bits of paper as labels—that cannot be replicated in e-books and audio.” - Toby Harnden

“We’ve lost the thread on the very subjects that allowed us to progress as a civilization: everyone should be reading about formal logic, reason, grammar, and rhetoric - your classic trivium. These topics are the only antidote to the post-truth cancer.”  - Chris Papasadero

“I think people should try to dig deeper to understand the frames of thought that drove the creation of the things they love! As an example, I used to go to Disney World with my family every year growing up. Reading Roger Iger’s book - The Ride of a Lifetime of his 15 years as the CEO of Disney really brought an additional layer of understanding and perspective into the level of thoughtfulness, commitment and care that it takes to build an incredible establishment” - Aimee Yang

“I recommend people return to mid-century nonfiction and cultural theory, as these books are always more subtle and complicated than how they are summarized in passing. And writers like Hannah Arendt, Daniel Bell, and Arthur Danto predicted our current cultural moment better than you’d imagine. I also recommend reading books that posit theories you don’t agree with.” - W. David Marx

GENERAL

“My media diet isn’t publications, it’s people. I like to outsource my thinking to people who are smarter than me on a thing, I think it’s better than having to sift through the opinions of strangers.” - Chris Papasadero

“Opening up my sources and feeding my then dormant curiosity made me so much better at my job. I believe linking disparate ideas can help you solve problems in some of the most creative ways. Sometimes the most obscure reference can find its way from my subconscious, into the problem at hand, and create a breakthrough. When that happens, it’s thrilling, and it only makes me more curious.” - Hamish Smyth

“[People should visit] anywhere that would challenge their preconceived notions of who they are, put them in a place of discomfort. Somewhere where they are not the majority.” - Alex Thebez

Thanks for reading,

Noah (NRB) & Colin (CJN) & Kelly (KB) & Jenni (JD)

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