Ben Young
Ben Young is a Kiwi entrepreneur and media thinker, founder of Nudge, a company that enhances brand engagement through digital analytics. He is recognized for analyzing how platforms, marketing strategies, and content quality intersect in the media landscape.
Recommendations
An account featured in the December 1958 edition of the Explorers Journal, recounting Tom Slick Jr.'s expedition to the upper Arun Valley of the Himalayas in search of evidence of the Yeti's existence.
An interactive Netflix TV show where viewers make decisions for Bear Grylls in life-or-death situations.
A show featuring the Top Gear team embarking on various challenges and adventures, initially focused on the regular Top Gear format of in-studio guests and celebrity track races but later evolving to place more emphasis on big challenges or adventures based on viewer preferences.
A series designed for a world of content abundance, focusing on slow and immersive experiences.
Editions
On Yeti chasing, nepo babies, and storytelling.
On choices, Bear, and hybrids
On mountains, wines, and adventure
On real estate, Italy, and skepticism
On Amazon, algorithms, and the tension between data and creativity