Ana Andjelic
Ana Andjelic is a skeptic in the digital marketing industry with expertise in the luxury and fashion world. A strategy executive, three-time WITI contributor, and author of “The Business of Aspiration”, she specializes in building brand-driven modern businesses. Ana also runs a weekly newsletter, “The Sociology of Business”, and has earned her doctorate in sociology. Her work spans advertising agencies, brand side roles, and advising startups, focusing on fashion, luxury, and lifestyle brands while also exploring the modern aspirational economy and changes in the meaning of luxury.
Recommendations
Ana Andjelic, named one of the Most Influential CMOs by Forbes, specializes in building brand-driven modern businesses. Her book explores this in depth.
A book by Hans Ulrich Obrist, offering insights into the world of art curation.
Chris Frantz's memoir about his time with the bands Talking Heads and Tom Tom Club, and his relationship with Tina Weymouth.
Editions
On strategy, the back lanes of Osaka, and curation
On flying, food, and the problem with memory
On trends, systems, and what we learned in the last ten years
On brands, direct-to-consumer practices, and the shifting world of marketing
On Eurovision, cultural borders, and Celine Dion