Yvon Chouinard | Books & Literature » Non-Fiction

Let My People Go Surfing: The Education of a Reluctant Businessman

Let My People Go Surfing: The Education of a Reluctant Businessman

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23 AUG 2021

Beks Ndlovu

The Monday Media Diet with Beks Ndlovu

Yvon Chouinard, founder of the outdoor apparel brand Patagonia, shares his journey in creating the brand, his leadership style, and how he engages with his team. He discusses building partnerships and evolving his business with a consciousness for the environment and future of the planet.

Ten years after its original publication, Penguin Books has released a completely revised and expanded edition of Yvon Chouinard’s classic memoir, Let My People Go Surfing: The Education of a Reluctant Businessman, with more than 40 percent new material and featuring a new foreword by Naomi Klein, author of the bestselling book This Changes Everything.

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