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It Takes A Little More: Selected Champion Products 1919-2002

It Takes A Little More: Selected Champion Products 1919-2002

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01 AUG 2022

Bijan Shahvali

The Monday Media Diet with Bijan Shahvali

One of the books by Alex from Tags & Threads featuring a combined 1000+ archival Champion products from over the last century.

From athletic fields to high fashion, sportswear is worn across the globe by billions of people, and no brand has been more impactful on the apparel category than Champion. To celebrate the brand’s 100+ year history of performance innovation and fashion influence, Tags & Threads presents It Takes a Little More: Selected Champion Products 1919-2002, featuring photos of 850 archival Champion items submitted by over 200 collectors. It Takes A Little More is a result of extensive company and product research as well as numerous interviews with former employees conducted by the author in the years preceding Champion’s 100th anniversary in 2019.

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