Neil Hoyne | Books & Literature » Non-Fiction
Converted: The Data-Driven Way to Win Customers’ Hearts
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Google’s Neil Hoyne discusses how companies often mistakenly view technology as a universal solution, detailing a better approach in his book.
In 'Converted: The Data-Driven Way to Win Customers’ Hearts', Google’s chief measurement strategist Neil Hoyne distills 15 years of analyst experience into marketing and engagement tips for companies looking to boost consumer relationships and grow their brand. The book challenges the idea that data alone can promote growth and emphasizes the importance of strategy, leadership, and processes to leverage the true potential of data. It presents concepts in an approachable, conversational style, aiming to help readers intuitively learn and apply these ideas without feeling intimidated by the technical aspects of data analytics.