The Late Night Juice Bar Edition

Louis here. Earlier this month, I went to a dinner hosted by tennis player Nick Kyrgios to celebrate the launch of his new collaboration with Joe & The Juice.

I’d taken the long trip down to Wimbledon simply in the hope of shaking hands with an athlete I respect, but left having enjoyed an altogether different experience: the CEO of Joe & The Juice delightedly showing me a video on his phone of what appeared to be hundreds of cars stretching out under cover of darkness across multiple city blocks, waiting to place their order at the company’s late-night Kuwait drive-through.

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