Why Is This Interesting?

Martin Bihl

Contributor

Martin Bihl (MB) is a marketing expert whose insights have influenced a generation of marketers. He is best known for his groundbreaking work on the link between brand and utility, which has revolutionized the way marketers think about creating value for their customers. In 2002, he authored a piece that inspired a new generation of marketers, including the creator of Brand Tags, an experiment in brand perception. Bihl's work continues to shape the way that marketing professionals approach their craft, and his innovative insights are sure to inspire future generations of marketers as well.
  1. The Brand Edition (2021-04-14)