Latif Peracha

Latif Peracha is a partner at M13, a venture capital firm focusing on early stage consumer technology companies. A longstanding friend of WITI with exceptional taste in art and music, his Spotify playlists are renowned. Raised in Detroit with family roots in the Middle East and Pakistan, his diverse background and Midwestern upbringing greatly influence his identity and perspectives. Latif's experiences include unforgettable moments from Iftar meals in Tribeca to live performances by iconic artists around the world. He holds a deep emotional connection to his alma mater, the University of Michigan in Ann Arbor.