Katrina Craigwell (KC) is a leading digital marketer and strategist, with over a decade of experience in the industry. She has worked with some of the biggest brands in the world, including GE and The New York Times. In her current role as VP of Global Marketing Innovation at GE, Craigwell leads the company's efforts to leverage cutting-edge technologies to drive business growth. She is also a prominent voice in the tech industry, regularly speaking at conferences and events on topics such as diversity and innovation.