Alban de Pury

Alban de Pury is a long-time friend of WITI and the founder of the non-alcoholic beer brand Al's, which he launched with his wife Fanny in 2020. Originally from the French-speaking part of Switzerland and having spent significant time in London and NYC, Alban's career transitioned from the music industry and a large vodka brand to creating a classic American non-alcoholic beer inspired by favorite dive bar lagers. Al's was born out of his own desire for a high-quality NA beer option that doesn't compromise on taste or the social experience of enjoying a beer with friends.